Joel Menéndez Ramírez is a business analytics professional focused on enabling better business decision-making, with over 10 years of experience and 7 years in the technology sector, working with globally scaled organizations.

He specializes in helping B2C companies understand the key drivers behind Customer Lifetime Value, design more effective and profitable acquisition strategies, and identify the products and experiences that truly increase customer engagement and long-term profitability.

Alongside his industry experience, Joel is a Lecturer in Business Analytics at Tecnológico de Monterrey (Santa Fe campus) and a frequent speaker at ISDI (Institute for Digital Development) in Mexico City.