At Menéndez Analytics, we work with you to turn your data into practical decisions and measurable business results. We develop analytics and machine learning solutions that help you better understand your users, optimize processes, and identify new growth opportunities.
But a deliverable is only the starting point. We enable your team to own, operate, and scale these solutions over time, reducing dependency and building true internal capability.
Many organizations struggle because analytics lives far from day-to-day operations. Insights are produced, but rarely acted on.
We bridge that gap by equipping operational teams to handle most of their analytical needs independently. Our training is built for business users, focused on practical use, not technical complexity —no previous coding skills required.
This frees data teams to focus on complex, high-impact initiatives, while operations become faster, more autonomous, and more strategic.
Rigorous data analysis and clear KPI definition can turn operational and growth decisions into tangible business results. From improving the quality and profitability of user acquisition to redefining what “great customer experience” actually means in financial terms, we help organizations avoid low-ROI investments and focus on what truly drives performance.
These interventions have delivered millions of dollars in efficiency gains and cost-savings; and enabled more precise, strategic, and sustainable decision-making.
Helping businesses solve acquisition and retention challenges; and build lasting analytics autonomy.
Operations, Strategy, and Analytics leader with experience at Airbnb, Uber, and DiDi | Specialization in applying machine learning to user acquisition and retention challenges, with a strong focus on translating insights into real business decisions | Lecturer at EGADE Business School (Tecnológico de Monterrey, Santa Fe campus) | Jiu-Jitsu purple belt
